“It’s so simple that it’s brilliant. It gets the conversation going because I’m getting that emotional currency that I know is important, and it’s not just some standard sales process question.”
Stan Bastian, VP Sales, Raptor Pharmaceuticals
“Persuasion skills shorten communication time. By applying the principals of the 7 Triggers system, our businesses are more effective and efficient. It has helped us achieve our goals.”
Michael J. Iandolo, President & General Manager, Mobility Solutions
“It’s so simple that it’s brilliant. It gets the conversation going because I’m getting that emotional currency that I know is important, and it’s not just some standard sales process question.”
Stan Bastian, VP Sales, Raptor Pharmaceuticals
“Persuasion skills shorten communication time. By applying the principals of the 7 Triggers system, our businesses are more effective and efficient. It has helped us achieve our goals.”
Michael J. Iandolo, President & General Manager, Mobility Solutions
“Implementation is the bane of many a management team. Your frameworks make those implementations 100% effective.”
Shailesh Mor, Director, Global Logistics & Supply Chain Management
“Sales were on a steady increase, but took an almost vertical upward trajectory following 7 Triggers implementation. We’ve been using it ever since. We’re believers!”
Jim Smith, National Managed Care, AbbVie
“Implementation is the bane of many a management team. Your frameworks make those implementations 100% effective.”
Shailesh Mor, Director, Global Logistics & Supply Chain Management
“Sales were on a steady increase, but took an almost vertical upward trajectory following 7 Triggers implementation. We’ve been using it ever since. We’re believers!”
Jim Smith, National Managed Care, AbbVie
“Outstanding! After years of persuading with reason and logic, The 7 Triggers showed us a much better, easier way to get results. Every meeting is now planned around the 7 Triggers. This works!”
Thomas E. Hill, Managing Director, Morgan Stanley
“Sales in our ultra-orphan drug category were a challenge due to the extremely limited market. In the year following adoption of 7 Triggers programming we saw an astounding 34% increase.”
Mary Patterson, National Sales Director, Horizon Pharmaceuticals
“I’ve consumed so many books and courses on sales and persuasion that you might call me something of an expert on the available content. 7 Triggers is the essential. It’s our go-to system, mandatory for my team.”
Dobbin Buck, Co-Owner & Sr. VP Business Development
“The 7 Triggers helped us sell our biggest account ever. Within weeks after completing the 7 Triggers course and putting its techniques to use, we secured the largest single account transaction in the company’s 100 year history.”
Ernie Weeks, VP Sales, Utica National
“Outstanding! After years of persuading with reason and logic, The 7 Triggers showed us a much better, easier way to get results. Every meeting is now planned around the 7 Triggers. This works!”
Thomas E. Hill, Managing Director, Morgan Stanley
“Sales in our ultra-orphan drug category were a challenge due to the extremely limited market. In the year following adoption of 7 Triggers programming we saw an astounding 34% increase.”
Mary Patterson, National Sales Director, Horizon Pharmaceuticals
“I’ve consumed so many books and courses on sales and persuasion that you might call me something of an expert on the available content. 7 Triggers is the essential. It’s our go-to system, mandatory for my team.”
Dobbin Buck, Co-Owner & Sr. VP Business Development
“The 7 Triggers helped us sell our biggest account ever. Within weeks after completing the 7 Triggers course and putting its techniques to use, we secured the largest single account transaction in the company’s 100 year history.”
Ernie Weeks, VP Sales, Utica National
“I have read thousands of business books, and summarized about 500 of them. In my opinion, The 7 Triggers to Yes is one of the 10 best business books published in the past 10 years. It distills the latest research on brain imaging into practical, easy-to-apply advice for influencing people by understanding their emotional triggers. A fascinating, step-by-step guide to success in the 21st century, The 7 Triggers to Yes belongs on the list of every executive.”
– Richard Lalich, Sr. Vice President & Executive Editor, Business Briefings
“I have read thousands of business books, and summarized about 500 of them. In my opinion, The 7 Triggers to Yes is one of the 10 best business books published in the past 10 years. It distills the latest research on brain imaging into practical, easy-to-apply advice for influencing people by understanding their emotional triggers. A fascinating, step-by-step guide to success in the 21st century, The 7 Triggers to Yes belongs on the list of every executive.”
– Richard Lalich, Sr. Vice President & Executive Editor, Business Briefings
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Russell H. Granger
Author, speaker, entrepreneur, executive, and instructional designer are just a few of the roles that define Russ Granger’s remarkable career. The one common denominator was his passion for helping others succeed. His consulting and training company produced some of the largest-selling skill-building programs in several industries for companies including Aetna, Prudential, AT&T, Citibank, GE, Hilton, Morgan Stanley, Amgen, Abbvie, Lundbeck, and many others. Today the company Russ founded brings persuasive customer engagement programs to leaders, marketers, and sales teams from small start-ups to Fortune 500 corporations.
Russell P. Granger
From heading the production team that developed AT&T’s core curriculum for its University of Sales Excellence to co-founding one of the world’s first digital marketing agencies, Russell’s passion has been persuasive communication. As brand strategist for IBM Global Business Services, Russell brought customer experience solutions to Samsonite, Key Bank, Dow Jones, and Newell-Rubbermaid. His own practice clients have included Samsung, Ricoh, Verizon, St. Martin’s Press, Donna Karan, and Steelcase. At the dawn of web media Russell co-founded a digital agency that was featured on CNN, the New York Times, and the cover of PC Magazine.
Russell H. Granger
Author, speaker, entrepreneur, executive, and instructional designer are just a few of the roles that define Russ Granger’s remarkable career. The one common denominator was his passion for helping others succeed. His consulting and training company produced some of the largest-selling skill-building programs in several industries for companies including Aetna, Prudential, AT&T, Citibank, GE, Hilton, Morgan Stanley, Amgen, Abbvie, Lundbeck, and many others. Today the company Russ founded brings persuasive customer engagement programs to leaders, marketers, and sales teams from small start-ups to Fortune 500 corporations.
Russell P. Granger
From heading the production team that developed AT&T’s core curriculum for its University of Sales Excellence to co-founding one of the world’s first digital marketing agencies, Russell’s passion has been persuasive communication. As brand strategist for IBM Global Business Services, Russell brought customer experience solutions to Samsonite, Key Bank, Dow Jones, and Newell-Rubbermaid. His own practice clients have included Samsung, Ricoh, Verizon, St. Martin’s Press, Donna Karan, and Steelcase. At the dawn of web media Russell co-founded a digital agency that was featured on CNN, the New York Times, and the cover of PC Magazine.