FOR IMMEDIATE RELEASE

AI + Neuroscience = More Sales Conversations That Convert

Yesable opens complimentary VIP beta accounts to help sales pros master the emotional triggers behind every “yes.”

EASTON, MD - 7 July 2025 - Ask any top performer and they’ll tell you: The difference between a stalled deal and a closed one often comes down to a shift in emotional connection. It’s that moment when the prospect leans in, and the close becomes inevitable. Yesable, a new AI-powered communication platform built on neuroscience, aims to help sales professionals create more of those moments—on demand.

Now in beta, Yesable is opening a limited number of complimentary 60-day accounts for qualified professionals in sales, business development, and client-facing roles. The offer includes access to both the Yesable platform and the complete 7 Triggers to Yes® online courseware.

A Proven System, Now Powered by AI

Yesable is based on The 7 Triggers to Yes—an emotional influence framework originally developed by author and researcher Russell H. Granger, whose programs have helped sales teams at Fortune 500 companies, including Morgan Stanley, Cisco, GlaxoSmithKline, Prudential, and AT&T, generate millions in new revenue. AbbVie credits 7 Triggers for helping to make Humira the largest-selling and most profitable prescription drug in the world.

The system has been re-engineered for the AI era by his son, Russell P. Granger, a veteran digital strategist and former customer experience consultant for IBM Global Services. “Top companies used consultants or internal teams to apply the 7 Triggers formula to their messaging, and the results were phenomenal—routine gains of 30% or more in sales revenue for even high-performing teams and an average ROI of 135 times the cost of the program,” he says. “Yesable now gives solo professionals and small teams access to the same competitive advantage, instantly.”

Why It Matters Now

With buyers more distracted and more skeptical than ever, templated messaging just doesn’t cut it. Yesable identifies the emotional drivers most likely to resonate with a given offer and prospect profile, then generates tailored, persuasive messaging aligned with that overlap.

This makes it ideal for high-performing sales pros who already know the fundamentals but want to improve win rates, revive stalled opportunities, or deepen account penetration.

The Complimentary VIP Beta Account Includes:

• Full access to the Yesable platform for 60 days
• The complete 7 Triggers to Yes courseware (including new material not in the original book from over a decade of field training and results)
• Private Slack access to coaches and peer users

The only requirement? Participants must review the system and provide feedback via a short questionnaire during the trial.

To apply or learn more: 7triggers.com/vipbeta

About Yesable

Yesable is the first AI-powered communication solution built on the science of emotional persuasion. Using the 7 Triggers to Yes as a framework, it produces a variety of fully custom communication tools, from key messages to meeting planners and full selling scripts, that drive clarity, connection, and conversion for leaders, entrepreneurs, and salespeople.

CONTACT: Russell P. Granger

russell (at) 7triggers (dot) com