CONTENT NOTE: Only about 30% of Secrets of Influence is material from the original book. Updated scenarios and examples covering the leadership / marketing / selling spectrum are featured, along with newly detailed strategies & tactics for deploying persuasion campaigns. Plus diagnostics of media messaging from marketing, advertising, and politics.
Words, phrases, and sentence fragments to spark your own persuasive message design.
A detailed example for assigning triggers to your own presentation timeline.
Guided development of trigger-activated key messages across customer segments.