And don't forget... Ask for the order!

IT'S SCIENCE. BUT IT WORKS LIKE MAGIC.

The world’s most practical persuasion formula is now a turnkey system for your success.
Inspired by corporate successes achieved with 7 Triggers programs: an online package of courses and tools for everyone who wants to seriously raise their game in
  • PITCHES & PRESENTATIONS
  • MARKETING COMMUNICATIONS
  • PROSPECTING & LEAD NURTURING
  • ALLIANCES & PARTNERSHIPS
  • SALES & SELLING
  • NEGOTIATING & CLOSING
  • ACCOUNT DEVELOPMENT
  • CAMPAIGNS & FUNDRAISING
Secrets Box 2

SECRETS OF INFLUENCE: THE COMPLETE CURRICULUM COURSE

A self-paced multimedia learning program. 6 Modules, 34 Topic Segments. Any device access.
null

3.5 hrs. Short Video Segments

null

Leadership & Sales Scenarios

null

Marketing | Advertising Samples

null

Review & Reference Summaries

COURSE CURRICULUM

CONTENT NOTE: Only about 30% of Secrets of Influence is material from the original book. Updated scenarios and examples covering the leadership / marketing / selling spectrum are featured, along with newly detailed strategies & tactics for deploying persuasion campaigns. Plus diagnostics of media messaging from marketing, advertising, and politics.

Module 1: The Power

  • How persuasive power can make or break the quest for success
  • Influence & persuasion: Why most business people are doing it wrong
  • Why everyone is a salesperson, and why persuasive people don’t sell.
  • How recent science cracked the code of influence & persuasion
  • What a trigger is and how it works
  • How the 7 Triggers formula was developed and how it can work for you

Module 2: The Breakthrough

  • Why people love to buy but hate to be sold and how to flip that equation in your favor
  • The two key factors of a buying decision – and why most people address only one
  • The currency of belief, and its essential value to the persuasion equation
  • The real difference between persuasion and manipulation
  • How brain science basics plus new discoveries changed the persuasion game
  • Trigger types, trigger elements, and how 
to activate emotional triggers

Module 3: The Triggers Part I

  • Setting up your trigger elements archive
  • The four triggers activated with offer elements
  • The fastest, easiest way to ping the emotional brain
  • Credibility is key, but activate this Trigger with care
  • A Trigger so obvious and easy, it’s often overlooked
  • A Trigger often used as the final push in the quest for yes

Module 4: The Triggers Part II

  • Setting up your Customer Profile and elements archive
  • The critical “Fantastic Voyage” for customer insight
  • The three triggers activated with customer elements
  • Our shared humanity is the core principle of this Trigger
  • Align with someone’s patterns or peers to activate this Trigger
  • The Trigger that’s all about the bigger, better deal

Module 5: The Campaign

  • Planning your persuasion campaign so that your trigger tools hit the mark
  • The 5 conditions for achieving belief and the inevitable yes decision
  • How specific triggers help create those favorable buying conditions
  • The nature of risk in a proposal for change, and how to lower that bar
  • The impact of comfort, trust, and the halo effect to a strong persuasion equation

Module 6: The Talk

  • The small trigger tweaks that yield big decision results
  • How communication basics can become persuasion generators
  • The critical customer insights that will catapult your persuasive power
  • The essential components of persuasive messaging and presentations
  • Why words matter when influence is the on the agenda
  • Samples and scenarios of persuasive communication

MOD 1

Module 1: The Power

  • How persuasive power can make or break the quest for success
  • Influence & persuasion: Why most business people are doing it wrong
  • Why everyone is a salesperson, and why persuasive people don’t sell.
  • How recent science cracked the code of influence & persuasion
  • What a trigger is and how it works
  • How the 7 Triggers formula was developed and how it can work for you

MOD 2

Module 2: The Breakthrough

  • Why people love to buy but hate to be sold and how to flip that equation in your favor
  • The two key factors of a buying decision – and why most people address only one
  • The currency of belief, and its essential value to the persuasion equation
  • The real difference between persuasion and manipulation
  • How brain science basics plus new discoveries changed the persuasion game
  • Trigger types, trigger elements, and how 
to activate emotional triggers

MOD 3

Module 3: The Triggers Part I

  • Setting up your trigger elements archive
  • The four triggers activated with offer elements
  • The fastest, easiest way to ping the emotional brain
  • Credibility is key, but activate this Trigger with care
  • A Trigger so obvious and easy, it’s often overlooked
  • A Trigger often used as the final push in the quest for yes

MOD 4

Module 4: The Triggers Part II

  • Setting up your Customer Profile and elements archive
  • The critical “Fantastic Voyage” for customer insight
  • The three triggers activated with customer elements
  • Our shared humanity is the core principle of this Trigger
  • Align with someone’s patterns or peers to activate this Trigger
  • The Trigger that’s all about the bigger, better deal

MOD 5

Module 5: The Campaign

  • Planning your persuasion campaign so that your trigger tools hit the mark
  • The 5 conditions for achieving belief and the inevitable yes decision
  • How specific triggers help create those favorable buying conditions
  • The nature of risk in a proposal for change, and how to lower that bar
  • The impact of comfort, trust, and the halo effect to a strong persuasion equation

MOD 6

Module 6: The Talk

  • The small trigger tweaks that yield big decision results
  • How communication basics can become persuasion generators
  • The critical customer insights that will catapult your persuasive power
  • The essential components of persuasive messaging and presentations
  • Why words matter when influence is the on the agenda
  • Samples and scenarios of persuasive communication

BUT THAT'S JUST THE BEGINNING...

As you learn each trigger you’ll be guided to develop your own talking points and messages, resulting in a veritable archive of persuasion.*

 

* You don’t need an app to activate triggers and make your communications more persuasive. But it does make the process easier, faster, and more reliable. You also have the option of using an interactive PDF version of the Persuasionizer™ Trigger Builder called The Action Plan.

AND – MORE TOOLS AND TEMPLATES

Here are just a few of the available downloads to speed your trigger activation.

MESSAGE MAKERS

Like Mad-Libs for tweaking messages with trigger activation.

Words, phrases, and sentence fragments to spark your own persuasive message design.

PRESENTATION TIMELINE

How triggers align with key steps in a formal presentation.

A detailed example for assigning triggers to your own presentation timeline.

MESSAGING MATRIX

Key messaging across multiple customer segments.

Guided development of trigger-activated key messages across customer segments.

PLUS - A special condensed course version for previews and reviews

THE FAST TRACK
fast track folio

FAST TRACK TRIGGER DRILL: KEY POINTS AND FULL SYSTEM HIGHLIGHTS

Concise overview of 3.5 hour course in 45 minutes

SYSTEM OVERVIEW

Many users report that a “big picture” view of the system makes the complete curriculum course more productive.

EXECUTIVE PREVIEW

Convenient for stakeholder assessment when considering a 7 Triggers program for organizational implementation.

REVIEW & REINFORCEMENT

Triggers are not hard to understand or complicated to use but consistency is critical. That means revisiting at intervals.

ENTREPRENEURS • LEADERS • FUNDRAISERS • MARKETING & SALES

STOP MISSING OPPORTUNITY!

Get projects approved, teams on track, agreements signed, customers captured.
jumping yes

There's nothing like the feeling of yes.

SIGN UP FOR A FREE TRIAL ACCOUNT