IT'S SCIENCE. BUT IT WORKS LIKE MAGIC.
The world’s most practical persuasion formula is now a turnkey system for your success.
Inspired by corporate successes achieved with 7 Triggers programs: an online package of courses and tools for everyone who wants to seriously raise their game in
SECRETS OF INFLUENCE: THE COMPLETE CURRICULUM COURSE
A self-paced multimedia learning program. 6 Modules, 34 Topic Segments. Any device access.
COURSE CURRICULUM
CONTENT NOTE: Only about 30% of Secrets of Influence is material from the original book. Updated scenarios and examples covering the leadership / marketing / selling spectrum are featured, along with newly detailed strategies & tactics for deploying persuasion campaigns. Plus diagnostics of media messaging from marketing, advertising, and politics.
Module 1: The Power
- How persuasive power can make or break the quest for success
- Influence & persuasion: Why most business people are doing it wrong
- Why everyone is a salesperson, and why persuasive people don’t sell.
- How recent science cracked the code of influence & persuasion
- What a trigger is and how it works
- How the 7 Triggers formula was developed and how it can work for you
Module 2: The Breakthrough
- Why people love to buy but hate to be sold and how to flip that equation in your favor
- The two key factors of a buying decision – and why most people address only one
- The currency of belief, and its essential value to the persuasion equation
- The real difference between persuasion and manipulation
- How brain science basics plus new discoveries changed the persuasion game
- Trigger types, trigger elements, and how to activate emotional triggers
Module 3: The Triggers Part I
- Setting up your trigger elements archive
- The four triggers activated with offer elements
- The fastest, easiest way to ping the emotional brain
- Credibility is key, but activate this Trigger with care
- A Trigger so obvious and easy, it’s often overlooked
- A Trigger often used as the final push in the quest for yes
Module 4: The Triggers Part II
- Setting up your Customer Profile and elements archive
- The critical “Fantastic Voyage” for customer insight
- The three triggers activated with customer elements
- Our shared humanity is the core principle of this Trigger
- Align with someone’s patterns or peers to activate this Trigger
- The Trigger that’s all about the bigger, better deal
Module 5: The Campaign
- Planning your persuasion campaign so that your trigger tools hit the mark
- The 5 conditions for achieving belief and the inevitable yes decision
- How specific triggers help create those favorable buying conditions
- The nature of risk in a proposal for change, and how to lower that bar
- The impact of comfort, trust, and the halo effect to a strong persuasion equation
Module 6: The Talk
- The small trigger tweaks that yield big decision results
- How communication basics can become persuasion generators
- The critical customer insights that will catapult your persuasive power
- The essential components of persuasive messaging and presentations
- Why words matter when influence is the on the agenda
- Samples and scenarios of persuasive communication
- MOD 1
-
Module 1: The Power
- How persuasive power can make or break the quest for success
- Influence & persuasion: Why most business people are doing it wrong
- Why everyone is a salesperson, and why persuasive people don’t sell.
- How recent science cracked the code of influence & persuasion
- What a trigger is and how it works
- How the 7 Triggers formula was developed and how it can work for you
- MOD 2
-
Module 2: The Breakthrough
- Why people love to buy but hate to be sold and how to flip that equation in your favor
- The two key factors of a buying decision – and why most people address only one
- The currency of belief, and its essential value to the persuasion equation
- The real difference between persuasion and manipulation
- How brain science basics plus new discoveries changed the persuasion game
- Trigger types, trigger elements, and how to activate emotional triggers
- MOD 3
-
Module 3: The Triggers Part I
- Setting up your trigger elements archive
- The four triggers activated with offer elements
- The fastest, easiest way to ping the emotional brain
- Credibility is key, but activate this Trigger with care
- A Trigger so obvious and easy, it’s often overlooked
- A Trigger often used as the final push in the quest for yes
- MOD 4
-
Module 4: The Triggers Part II
- Setting up your Customer Profile and elements archive
- The critical “Fantastic Voyage” for customer insight
- The three triggers activated with customer elements
- Our shared humanity is the core principle of this Trigger
- Align with someone’s patterns or peers to activate this Trigger
- The Trigger that’s all about the bigger, better deal
- MOD 5
-
Module 5: The Campaign
- Planning your persuasion campaign so that your trigger tools hit the mark
- The 5 conditions for achieving belief and the inevitable yes decision
- How specific triggers help create those favorable buying conditions
- The nature of risk in a proposal for change, and how to lower that bar
- The impact of comfort, trust, and the halo effect to a strong persuasion equation
- MOD 6
-
Module 6: The Talk
- The small trigger tweaks that yield big decision results
- How communication basics can become persuasion generators
- The critical customer insights that will catapult your persuasive power
- The essential components of persuasive messaging and presentations
- Why words matter when influence is the on the agenda
- Samples and scenarios of persuasive communication
BUT THAT'S JUST THE BEGINNING...
As you learn each trigger you’ll be guided to develop your own trigger power tools – the most persuasive topics and tactics to use in your Quest for Yes.
AND – MORE TOOLS AND TEMPLATES
Here are just a few of the available downloads to speed your trigger activation.
MESSAGE MAKERS
Like Mad-Libs for tweaking messages with trigger activation.
Words, phrases, and sentence fragments to spark your own persuasive message design.
PRESENTATION TIMELINE
How triggers align with key steps in a formal presentation.
A detailed example for assigning triggers to your own presentation timeline.
MESSAGING MATRIX
Key messaging across multiple customer segments.
Guided development of trigger-activated key messages across customer segments.
PLUS - A special condensed course version for previews and reviews
THE FAST TRACK
FAST TRACK TRIGGER DRILL: KEY POINTS AND FULL SYSTEM HIGHLIGHTS
Concise overview of 3.5 hour course in 45 minutes
ENTREPRENEURS • LEADERS • FUNDRAISERS • MARKETING & SALES
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