Physicians’ Emotional Skills Suddenly Matter
More people are expressing their opinions about doctors and healthcare services in reviews online. Medical competence is not on the top of their list.
Continue ReadingMore people are expressing their opinions about doctors and healthcare services in reviews online. Medical competence is not on the top of their list.
Continue ReadingNew research suggests there's a simple way to determine if you've established a trusting relationship.
Continue ReadingThere's method to GEICO's ad spot madness. The current "It's what you do" campaign is Consistency Trigger 101.
Continue ReadingIt took the findings of modern neuroscience to prove that even our "strictly business" decisions are driven by the emotional brain. So, how do we align our customer strategy to this challenge?
Continue ReadingBrian Grazer's new book, "A Curious Mind" makes a great case for the persuasive power of being interested in others.
Continue ReadingMentalist Derren Brown exercises the 7 Triggers with more gusto than almost anyone we've ever seen.
Continue ReadingControversy surrounding the technology-enhanced brain aside, futurists seem exclusively focused on the intellect.
Continue ReadingThe author, poet, performer and activist had a unique ability to give intellectual insight an emotional appeal.
Continue ReadingThe sensational story of Phineas Gage may be the first proof of the all-controlling nature of the emotional brain.
Continue ReadingThe currency of shared content can be extremely valuable and highly influential. What triggers people to share?
Continue ReadingAs insightful and useful as they may be, not all principles of human interaction amount to a new category of intelligence.
Continue ReadingTop executives and entrepreneurs know that employee satisfaction depends more on emotional than financial reward.
Continue ReadingA thoughtful approach to reciprocity can work as a powerful emotional trigger as well as a money saving tactic.
Continue ReadingLearning client needs is a great first step. But teasing out underlying motivations and benefits is what enables you to activate three essential triggers.
Continue ReadingWe are emotionally hard-wired to respond to those we like and trust. Even the smallest authentic human connection can be a huge persuasive advantage over a strictly-business approach.
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