Have more customer conversations that produce the results you want.
SALES
SERVICE
PRESENTATIONS
NEGOTIATION
Code your engagements for agreement using simple but powerful programming drawn from neuroscience.
Have more customer conversations that produce the results you want.
SALES • SERVICE • PRESENTATIONS • NEGOTIATION
Code your engagements for agreement using simple but powerful programming drawn from neuroscience.
THE METHOD
How to focus exclusively on what is truly meaningful to your customer for easier and faster agreements.
SMALL TWEAKS FOR BIG RESULTS
If you succeed with customers, you activate emotional triggers. That's just science. But if you're not doing it consciously, intentionally – and especially if you're missing some of the triggers – you're losing opportunities to more easily get yes decisions more often.
Imagine having a simple, practical, proven way to get:
Deeper Customer Insights
Greater Confidence & Control
More Agreements Faster
Create the Most Favorable Conditions to Close More Deals
Most people have it all wrong when it comes to persuasion.
It's not an aggressive posture. It's not coercion or manipulation. It's about guiding others to connect with their own best interests rather than waiting and hoping they'll get around to doing it themselves.
It's about the quality of the customer connection.
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Neuroscience reveals: Every decision – large or small, important or trivial – is controlled by the emotional regions of the brain.
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Meanwhile, most customer communication – sales and marketing, for example – continues to overemphasize facts and features.
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The triggers may seem familiar or simple, but most of us don't activate them consciously enough or frequently enough to move the mind of our customer.
Get the complete story in the executive summary ebook, now free for a limited time.
The Practical Persuasion Tool Kit
Sell without selling: Create favorable buying conditions and close more deals
Most people have it all wrong when it comes to persuasion. It's not an aggressive posture; it's not hypnosis or manipulation. It's about guiding others to connect with their own interests rather than waiting and hoping they'll do it themselves.
It's about the quality of the customer connection.
-
Neuroscience reveals: Every decision – large or small, important or trivial – is controlled by the emotional regions of the brain.
-
Meanwhile, most sales and marketing communication continues to overemphasize facts and features.
-
The triggers may seem familiar or simple, but most of us don't activate them enough to effectively move the mind of our customer.
THE PROGRAM
Quick Wins and Long-Term Gains
Convenient, smart resources plus expert support
1. Learn
courseware
Format: Any Device Access Online
Self-Study Time: 4.5 Hours
Extras: eBook, Audio Book, Templates
2. Align
consulting
Analysis: Your Call Scripts or Transcripts
Profile: Your Offers & Customers
Output: Trigger Integrated Flowchart
3. Define
software
Persuasionizer™ Trigger Builder (SaaS)
Unlimited Offers & Customers
Monthly or Annual Subscription
4. Deploy
coaching
One-on-One Onboarding
Weekly Group Training & Debriefs
Individual & Team Support
THE RESULTS
Crack the Code to Get More Yes
Sales teams adding 7 Triggers to their practices average a 30% increase over current or projected sales.
Individuals who use 7 Triggers average a 2X increase over baseline agreement or closing ratios.
SAMPLING OF CLIENT CASE STUDIES & R.O.I.
27% Above Sales Projections Leads to Historic Win
When Abbvie Pharma wanted to ramp up product sales, it conducted a comprehensive, year-long 7 Triggers training program. Sales went through the roof, and Humira became the largest selling and most profitable prescription drug in the world.
Largest Sale in 100 Years
A well-known financial services firm secured the largest sale in the company's 100-year history and directly credited 7 Triggers training for that success.
$15M Boost in Sales Prompts $800M Acquisition
A startup biotech's head of sales hired a team of seasoned sales pros who picked off the low-hanging fruit and then hit a wall. Sales flatlined. They brought in 7 Triggers programming and within a year saw sales jump 34% – an increase worth $15 million. The company was acquired for over 800 million dollars.
Financial Consultant Multiplies Agreement Rate 4X
A financial services firm placed a small team into our 12-month coaching program. Sales increases credited to the program paid for the entire program in less than three months. One consultant who quadrupled his closing rate credits his success entirely to the 7 Triggers.
KYLE BUFFO
Top Producer 2Xs Closes & Commissions
RICKY HASAN
Already #1 on his sales team of 45 in B2B transportation services, Ricky enrolled in the 7 Triggers online course. Within a year, he had doubled his commissions, and credits 7 Triggers for the increase.
Entrepreneur Gets Choice Deal at Top Price
ELLEN BRODSKY
"I was just awarded a contract that we really wanted because I used the Triggers! Authority Trigger - showed them samples of my work, and came in as a recommended vendor; Hope Trigger - they are a start-up wanting to impress potential customers; Contrast Trigger - showed them the industry-average cost compared with ours; and Reason Why Trigger - when they tried to negotiate me down in price, I revealed that two other companies were in the queue for our services (which was completely true). They agreed immediately at my top price! Sounds simple, but this works!"
“Outstanding! After years of persuading with reason and logic, The 7 Triggers showed us a much better, easier way to get results. Every meeting is now planned around the 7 Triggers. This works!”
“The 7 Triggers system trumps every other program out there because it's not about how we sell, but how others decide to buy.”
“Sales in our category were a challenge due to an extremely limited market. Adopting the 7 Triggers program led to an astounding 34% increase.”
The Turnkey Force Multiplier for Your Customer Practice
Lynn Howland
Amgen Pharmaceuticals
“The 7 Triggers has been a game-changer for us in both marketing and sales. It has been part of every new product and market rollout because it gets us to optimal messaging fast.”
Mike Iandolo
Cisco Systems
“7 Triggers has helped our businesses run more efficiently. By better encouraging willing compliance, the system helps our leadership get things done more quickly, more easily, and with better results.”
Chris Ryan
Business Insider
“When you're in a competitive category you need an edge. That's what 7 Triggers has done for us, and the results are indisputable. We build better relationships faster and consistently get more spend share.”
Dobin Buck
GetUWired
“I’ve consumed so many books and courses on sales and persuasion that you might call me something of an expert on the available content. 7 Triggers is the essential. It’s our go-to system, mandatory for my team.”
Ernie Weeks
Utica National
"The 7 Triggers helped us sell our biggest account ever. Within weeks after putting its techniques to use, we secured the largest single account transaction in the company’s 100 year history."
Jessica Kleiman
Peloton Interactive
“Often with training programs, you have to work so hard to actually apply the information in the real world. 7 Triggers does a great job of turning complex concepts into easy-to-understand messages.”
“Russell has raised the bar with the online course. Bravo!”
“Efficient and effective way to enhance your skill set, it also allows you to customize each interaction. Russell has raised the bar with the online course, downloadable tool kit, and the app which removes any obstacle to implementing the 7 Triggers. Thank you and Bravo!"
– Brian Herringhaus, National Account Director, Abbvie Pharmaceuticals
These massively successful companies with the resources to choose any program or system in the world choose 7 Triggers. Will you?
IT'S SCIENCE. BUT IT WORKS LIKE MAGIC.
It's time to put more yes in your life!
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