What if You Knew Exactly What Would Make Them Say Yes?

PRESENTATIONS • FUNDRAISING • MARKETING • SALES

If You're Focusing on Anything Else You're Not Persuading.

GO AHEAD. HACK YOUR CUSTOMER'S BRAIN.

Almost anyone can get a yes decision with enough time, plenty of prospects, and the resources to go after them. Or, you can learn and use what really works when it comes to persuasion and get more yes faster from fewer targets.

 

We've been bringing this program to top corporate leadership, sales, and marketing teams for the better part of 10 years (companies like Amgen, Abbvie, Morgan Stanley, Cisco, Hearst Publications, and tons of others).

 

That means you get the neuroscience secrets that business leaders have been using to get their way in presentations, negotiations, selling and buying, hiring and team building, and much more.

 

Now, for the first time, The 7 Triggers to Yes a complete online system for salespeople, marketing pros, entrepreneurs, and small business, and includes:

  • Master Class courses
  • Template and tool downloads
  • Persuasionizer™ trigger builder web app
  • 7 Triggers Mobile App
  • Persuasion Nation peers & experts forum

 

They always say that sales is a numbers game. You know why that is? Because

  1. most people don't know how to persuade, and
  2. some customers will always persuade themselves.

So, you have a choice:

 

Kiss a lot of frogs, or get more princes with a formula that really works.

Courses • Downloads • Diagnostics • Apps • Experts • Community

IT'S SCIENCE. BUT IT WORKS LIKE MAGIC.


The Formula Top Performers & Teams Rely On is Now a Turnkey System for Your Success.

After the book was published corporate training programs were developed from it, a lot of people saw amazing results. Just a few examples:

27% Above Projections Leads to Historic Win

When a large, well-known pharmaceutical company wanted to ramp up product sales, it conducted one of the first 7 Triggers training programs. Sales went through the roof, and two years later was the largest selling prescription drug in the world.

Largest Sale in Firm's 100 Year History

A well-known financial services firm secured the largest sale in the company's 100-year history and directly credited 7 Triggers training for that success.

 

 

 

34% Boost in Sales Leads to $800M Acquisition

A small drug manufacturer's new head of sales hired a small team of very seasoned sales professionals who did well for a time, but once they had picked off the low-hanging fruit they started to stumble. They brought in 7 Triggers programming and within a year after hitting their market share wall their sales had jumped 34% – and the company was acquired for over 800 million dollars. 

These case studies are not unusual. We get reports from people all the time about how life-changing this simple, practical formula is to their careers and businesses.

What would it mean to your career, project, or business to boost your yes ratio by 2X – 3X – or more?

10 Years and 100s of Trigger Training Programs Later...

We've spent the last several years auditing and compiling best practices from different companies, consultants, and trainers who have been using the formula in their own operations, and have developed online courses & tools to get the 7 Triggers in the hands of every salesperson, entrepreneur, freelancer, and small businesses owner who wants to get more yes more often.

What do you need more of? What logjams do you need to break? What kinds of YES would change the game in your favor?

Courses • Downloads • Diagnostics • Apps • Experts • Community

Unlike Any Course, Method, or Program You've Seen.


Add 7 Triggers to your leadership development, sales process, and marketing program and watch the power boost.

Guides Buyers Through a Process Defined by the Seller


  • FOCUS ON PROCESS

  • WAYPOINTS ON A SALES MAP

  • BASED ON OBSERVATION

  • VARIES ON BUYER SEGMENTATION

  • QUERIES REVEAL NEEDS

  • AIDS ORGANIZATION & EFFICIENCY

  • PRODUCES AN OFFER-BUYER FIT

  • NEVER FITS EVERY SITUATION

Guides Communication to Yes Decisions by the Customer


  • FOCUS ON PEOPLE

  • INGREDIENTS FOR PERSUASION RECIPES

  • BASED ON NEUROSCIENCE

  • VARIES ON INDIVIDUAL PROFILES

  • QUERIES REVEAL MOTIVATIONS

  • AIDS PRODUCTIVE COMMUNICATION

  • PRODUCES A BUYING DECISION

  • ALWAYS FITS EVERY SITUATION

    Courses • Downloads • Diagnostics • Apps • Experts • Community

    After 10 years in the field, you'd think we would have some decent reviews...

     

    (Possibly these are a bit better than "decent"....)

    “Russell has raised the bar with the online course. Bravo!”

    Efficient and effective way to enhance your skill set, it also allows you to customize each interaction. Russell has raised the bar with the online course, downloadable tool kit, and the app which removes any obstacle to implementing the 7 Triggers. Thank you and Bravo!"

     

    Brian Herringhaus, National Account Director, Abbvie Pharmaceuticals

     

    Mary Patterson

    Horizon Pharmaceutical


    “Sales in our ultra-orphan drug category were a challenge due to the extremely limited market. In the year following adoption of 7 Triggers programming we saw an astounding 34% increase.”

    Thomas Hill

    Morgan Stanley


    “Outstanding! After years of persuading with reason and logic, The 7 Triggers showed us a much better, easier way to get results. Every meeting is now planned around the 7 Triggers. This works!”

    Dobbin Buck

    GetUWired


    “I’ve consumed so many books and courses on sales and persuasion that you might call me something of an expert on the available content. 7 Triggers is the essential. It’s our go-to system, mandatory for my team.”

    MIke Iandolo

    Cisco Systems


    “7 Triggers has helped our businesses run more efficiently. By better encouraging willing compliance, the system helps our leadership get things done more quickly, more easily, and with better results.”

    Chris Ryan

    Business Insider


    “When you're in a competitive category you need an edge. That's what the 7 Triggers has done for us, and the results are indisputable. We build better relationships faster and consistently get more spend share.”

    Lynn Howland

    Amgen Pharmaceuticals


    “The 7 Triggers has been a game-changer for us in both marketing and sales. It has been part of every new product and market rollout because it gets us to optimal messaging fast.”

    CHECK IT... The above reviews (just a sampling) are not from random people or organizations no one's ever heard of (nothing against relative anonymity!), but from those with the success and resources to choose any program or system in the world...

     

    THEY CHOOSE 7 TRIGGERS.

     

    Shouldn't you?

    It's time to put more yes in your life.

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