Unlock the Secret to Effortless Sales Conversations that Result in Your Prospect Automatically and Eagerly Saying "Yes" to Your Offer...

What if You Knew Exactly What Would Make Them Say Yes?

IT'S SCIENCE. BUT IT WORKS LIKE MAGIC.


"A much better, easier way to get results!"

Outstanding! After years of persuading with reason and logic, The 7 Triggers showed us a much better, easier way to get results. Every meeting is now planned around the 7 Triggers. This works!

Thomas Hill

Morgan Stanley

There is no more competitive skill than the ability to...

I want the whole thing.

Sign up for the All Access Pass

MASTER CLASS COURSES • TRIGGER BUILDER SOFTWARE • 7 TRIGGERS MOBILE APP • DOWNLOADS BUNDLE • PEERS & EXPERTS FORUM

Can I get just a taste?

Enroll in the 7-Lesson Secrets of Persuasion Quickstart for just $37 (regularly $149)

SYSTEM OVERVIEW  • ALL 7 TRIGGERS • EXAMPLES & CASE STUDIES

The Proven Force Multiplier for Any Selling Model or Method.

​POWER YOUR PROCESS WITH PERSUASION

After 10 years in the field, see what the sales professionals using our system have to say...

“7 Triggers trumps every other program...!”

“The 7 Triggers system trumps every other program out there because it's not about how we sell, but how others decide to buy.

 

– Jim Smith  Director, National Accounts | ABBVIE PHARMACEUTICAL

 


Thomas Hill

Morgan Stanley


“Outstanding! After years of persuading with reason and logic, The 7 Triggers showed us a much better, easier way to get results. Every meeting is now planned around the 7 Triggers. This works!”

Mike Iandolo

Cisco Systems


“7 Triggers has helped our businesses run more efficiently. By better encouraging willing compliance, the system helps our leadership get things done more quickly, more easily, and with better results.”

Dobbin Buck

GetUWired


“I’ve consumed so many books and courses on sales and persuasion that you might call me something of an expert on the available content. 7 Triggers is the essential. It’s our go-to system, mandatory for my team.”

Lynn Howland

Amgen Pharmaceuticals


“The 7 Triggers has been a game-changer for us in both marketing and sales. It has been part of every new product and market rollout because it gets us to optimal messaging fast.”

Chris Ryan

Business Insider


“When you're in a competitive category you need an edge. That's what the 7 Triggers has done for us, and the results are indisputable. We build better relationships faster and consistently get more spend share.”

Mary Patterson

Horizon Pharmaceutical


“Sales in our ultra-orphan drug category were a challenge due to the extremely limited market. In the year following adoption of 7 Triggers programming we saw an astounding 34% increase.”


“Russell has raised the bar with the online course. Bravo!”

Efficient and effective way to enhance your skill set, it also allows you to customize each interaction. Russell has raised the bar with the online course, downloadable tool kit, and the app which removes any obstacle to implementing the 7 Triggers. Thank you and Bravo!"

 

Brian Herringhaus, National Account Director, Abbvie Pharmaceuticals

 


Look at those company names...

The above reviews (just a sampling) are not from random people or organizations no one's ever heard of, but from massively successful companies with the  resources to choose any program or system in the world...

 

THEY CHOOSE 7 TRIGGERS.

 

Shouldn't you?

Unlike Any Course, Method, or Program You've Ever Seen.


There is a stark difference between 7 Triggers and other kinds of systems and methodologies that help you get and keep agreements, customers, and sales.

 

Although any quality selling method will emphasize the importance of a focus on the customer, the vast majority of selling systems are actually about preferred seller's map for the customer journey.

 

Persuasion is different.

 

The focus of persuasion training is not a selling map, but a customer DECISION path.

 

It's not about which approach is better because they happen together and accomplish different things.

 

That means: 7 Triggers is not competitive but complimentary – a POWER BOOST for your preferred approach or current process.

STANDARD SALES TRAINING VS. THE 7 TRIGGERS


A Quick Comparison

Persuasion: The Other Half of the Selling Equation.

Guides Buyers Through a Process Defined by the Seller


  • FOCUS ON PROCESS

  • WAYPOINTS ON A SALES MAP

  • SOURCE: KEY BUYER BEHAVIOR

  • VARIES BY BUYER SEGMENTS

  • QUESTIONS REVEAL NEEDS

  • AIDS ORGANIZATION, EFFICIENCY

  • PRODUCES AN OFFER-BUYER FIT

  • NEVER FITS EVERY SITUATION

Guides Communication to Yes Decisions by the Customer


  • FOCUS ON PEOPLE

  • GPS FOR GETTING TO YES

  • SOURCE: NEUROSCIENCE

  • VARIES BY INDIVIDUAL ATTRIBUTES

  • QUESTIONS REVEAL MOTIVATIONS

  • AIDS PRODUCTIVE COMMUNICATION

  • PRODUCES A BUYING DECISION

  • ALWAYS FITS EVERY SITUATION


Persuasion: The Other Half of the Selling Equation.

A Quick Comparison

STANDARD SALES TRAINING VS. THE 7 TRIGGERS


THE FASTEST WAY TO POWER YOUR PROCESS WITH PERSUASION

You're Just One Week Away from Closing More Business Than You Ever Thought Possible.

7 LESSONS OVER 7 DAYS TO ADD THE 7 TRIGGERS TO YOUR SELLING ARSENAL

Persuasion QuickStart Course


• Decision Science • What Triggers Are & How They Work • Key Trigger Deep-Dive


7 MULTIMEDIA LESSONS • KEY POINT SUMMARIES • DAILY EMAIL REMINDERS & LINKS


  •   LESSON 1 
    3 Secrets & Some Science

    Only recently did we learn how persuasion really works. Most people still don't know. 

  •   LESSON 2 
    The #1 Persuasion Fail

    One simple rule you can make it 300 times easier for people to say YES to you.

  •   LESSON 3 
    A Trigger at Work

    The best way to understand the power of a trigger in practice is to see one in action.

  •  LESSON 4  
    How to Activate Triggers

    Activating triggers isn't difficult. But practice and repetition is what leads to results.

  •  LESSON 5  
    How to Program Persuasion

    Great persuaders play the long game. It's more than just what can be read or said.

  •  LESSON 6  

    Sustain Persuasive Power

    In persuasive communication the devil is in the details. How to build a persuasion arsenal.

 PLUS!

BONUS DOWNLOAD


The perfect companion to the Quickstart: Fully illustrated, 40pp Executive Summary of the original book with All 7 Triggers.

A $19.00 value FREE with enrollment.

LIMITED TIME

SPECIAL PRICING

Get It Now!


Our corporate clients pay $600 per attendee for us to deliver this information to their sales teams.

 

But when you sign up today, you're not going to pay anywhere near $600 - even though it would  be worth every penny.

 

Right now, you can get your hands on this exclusive information for just: 

Corporate Training per Person: $600.00

Online Course Access: $149.00

Your Price Today: $37.00

For little more than the price of the original book get multimedia training with Review & Reference Summaries plus Bonus Downloads and start closing more business!

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