“After an initial burst of sales, we hit a wall—even with top talent. The 7 Triggers system turned it around: 34% growth that led to an $800 million buyout.”
MARY PATTERSON, RAPTOR BIOTECH
Stop Losing Winnable Deals
THE PERSUASIVE COMMUNICATIONS FRAMEWORK ROOTED IN NEUROSCIENCE POWERED BY AI
See how the system works using your own offers and customers
Most Buying Isn't Because of Selling
Neuroscience tells us that an emotional connection with the offer is a prerequisite for a buying decision. Even in B2B. But since most sellers don't know how to activate that connection intentionally, how does buying happen at all? Because some prospects will make the emotional connection on their own. According to our research, up to half of all winnable deals close that way.
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WINS. 30%-50% of buyers self-activate an emotional connection. That's most buying.
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SOME WINS. Good salespeople naturally activate 2-3 triggers on average, which can account for about 20% of additional wins.
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LOSSES. A full third of winnable deals are consistently left on the table .
Sellers who activate an emotional connection with the offer don't lose winnable deals.
Figures reflect distribution within winnable opportunities—qualified leads unconstrained by systemic or circumstantial disqualifiers (e.g., entrenched incumbents, political dynamics, budget scarcity). This framing separates opportunity quality effects from seller influence, and should not be construed as closing rates.
Over a Decade of Corporate Success, Now Available to Everyone
The biggest corporate wins with the 7 Triggers—like AbbVie’s Humira, which went from #3 in its market to the world’s largest selling and most profitable prescription drug—were driven by consultants and in-house teams redrafting sales and marketing communications with the framework. Smaller companies and solo pros rarely had those resources. Now, with AI trained on the 7 Triggers formula, anyone can instantly generate trigger-optimized communications—at scale.
“Outstanding! After years of persuading with reason and logic, the 7 Triggers showed us a much better, easier way to get results. Every meeting is now planned around the 7 Triggers. This works!”
THOMAS HILL, MORGAN STANLEY
Put the Proven Power of 7 Triggers to Work for you
(Now it's easier than ever)
Top teams routinely see a
30%+ rise in sales
Individuals routinely
2x-3x closing rates
The average one-year ROI is
135x the cost of the program
...but redrafting communications according to the formula was always a struggle for some.
That struggle is over...
The AI Persuasion Platform powered by The 7 Triggers to Yes
The Only AI-Enabled Sales Playbooks Powered with Persuasion
No prompts, no chats, no learning curve.
Just 3 simple steps:
1. Upload
Submit your existing collateral and customer data.
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Offer Info
Supply the system with existing descriptive content for products and services. Use brochures, web page copy, sales sheets, or even video explainers.
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Customer Info
Help the system get to know your colleague, customer, market segment, or audience using profiles, discussions, chat transcripts, emails, and more.
2. Archives
Created instantly and automatically from your materials; editable and scalable
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Offer Triggers
Yesable automatically selects, extracts, and organizes the key factors and talking points from your source material that align with the four Offer Triggers.
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Customer Triggers
Automatically selects, extracts, and organizes the key factors and talking points from your source material that align with the three Customer Triggers.
3. Playbooks
Generate a variety of Playbooks tailored to individual prospects and clients
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Talking Points & Planners
Pull key talking points directly from your trigger archives or generate pre-formatted and custom guidelines for specific customer engagements and touch-points.
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Call Notes & Scripts
Generate introductions, pitches, emails, presentations, and complete selling scripts customized to each unique customer, customer segment, or audience.
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Role Play & Coaching
Use Yesable to practice or perfect your presentations and engagements. Get feedback on specific ways to improve your ability to connect, captivate, and close.
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Alignments & Strategy
In addition to tailored communication tactics, Yesable can quickly highlight what aspects of your offer are likely to be most compelling for a particular customer.
“It’s so simple that it’s brilliant. It gets the conversation going because I’m getting that emotional currency, and it’s not just some standard sales process question.”
STAN BASTIAN, VP SALES, HORIZON
See how the system works using your own offers and customers
SYSTEM COMPONENTS
Every Account a Turnkey for Success
COURSEWARE
Self-paced video-based training drawn from the original book plus over a decade of field work innovations.
SOFTWARE
AI-enabled archives and playbooks. No prompts, no chats. Unlimited offers & customers.
SUPPORT
Help Desk, Slack community for peers & experts, optional live consulting from trigger certified coaches.
"I’ve consumed so many books and courses on sales and persuasion that you might call me something of an expert on the available content. 7 Triggers is the essential. It’s our go-to system, mandatory for my team."
DOBBIN BUCK, ENTREPRENEUR MAGAZINE AWARD-WINNING CO-FOUNDER & VP, GETUWIRED
The 7 Triggers to Yes Framework
Deceptively simple communication categories with enormous persuasive power
FOUNDATION
Built on the neuroscience principle that decisions are made emotionally, then justified rationally.
FORMULA
Includes universal triggers: Hope, Authority, Contrast, Friendship, Consistency, Reciprocity, Reason Why
APPLICATIONS
Helps guide communication across leadership, sales, marketing, fundraising, and team management.
RESULTS
Over a decade of success at top companies like Morgan Stanley, Kraft, Cisco, AbbVie, Liberty Mutual, many others.
“Efficient and effective way to enhance your skill set, it also allows you to customize each interaction. Russell has raised the bar with the online course and the AI app, which removes any obstacle to implementing the 7 Triggers. Thank you and Bravo!"
BRIAN HERRINGHAUS, NATIONAL ACCOUNT DIRECTOR, ABBOTT LABS
The Yesable AI Account Platform
Works with any selling model | Tailored to each opportunity
SOURCE CONTENT
Submit Offer and Customer content (upload existing docs & media)
TRIGGER ARCHIVES
Automated editable talking points prioritize persuasive content + coaching
PLAYBOOKS
Communication tools like key messages, meeting planners, scripts, and more
COURSEWARE
The entire 7 Triggers to Yes course in 6 Modules with 34 brief video segments
Faster Prep Time • Stronger Connections • More Wins
Insights & Updates from Over a Decade of Powering Persuasion
Executive brief on the entire 7 Triggers system, including developments since the original book, plus all 7 Triggers.
- Persuasion Myths
- What's a Trigger?
- Why Do Triggers Work?
- What Are The 7 Triggers?
- Enterprise Applications
- Neuroscience and AI
“When you're in a competitive category, you need an edge. That's what 7 Triggers has done for us, and the results are indisputable. We build better relationships faster and consistently get more spend share.”
CHRIS RYAN, EAST COAST SALES DIRECTOR, BUSINESS INSIDER
See how the system works using your own offers and customers
IT'S SCIENCE. BUT IT WORKS LIKE MAGIC.
It's time to put more yes in your life!
© Rising Tide Partners | Professional Education Corporation • All Rights Reserved.
