"The 7 Triggers system was instrumental in helping to make Humira the largest selling and most profitable prescription drug in the world. Our most useful selling resource by far."
JIM SMITH, FMR NATIONAL SALES DIRECTOR
ABBVIE PHARMACEUTICALS
Captivate and Close with Ease
The best of the book, the field training, and AI–in one turnkey system for fast results.
What's a trigger? | How to activate triggers | All 7 Triggers
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“ Sales in our category were a challenge due to an extremely limited market, so I hired the best, most seasoned salespeople I could find. But after picking off the low-hanging fruit, we hit a wall. Sales flat-lined. Adopting the 7 Triggers program changed everything. Within just months we reported an astounding 34% increase, which ultimately led to an $800 million acquisition”
MARY PATTERSON, RAPTOR BIOTECH
Leaders & Entrepreneurs
Make every aspect of your business irresistible.
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Get support, cooperation, and funding faster than ever before.
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Make every pitch & presentation totally captivating.
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Diagnose every medium & message for persuasive power.
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Identify the values that motivate others even more than money.
Sales
Manifest more profitable results for all.
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Learn in the first few minutes what will make any prospect buy.
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Multiply your hit ratio with one simple addition to your close.
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Create meaningful connections that customers remember.
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Shift your professional profile from seller to preferred advisor
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Easier access, more customer time
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Revive static accounts
Marketing
Become a customer engagement shaman.
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Don't just prompt interest – build desire.
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Don't just connect – engage to convert.
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Offer opportunities that feel irresistible.
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Get to optimal messaging faster.
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Reduce campaign trial-and-error.
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Never again miss a persuasive opportunity.
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Graduate from clever copy to meaningful messages.
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Add persuasion strategy to marketing plans & platforms.
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“Outstanding! After years of persuading with reason and logic, the 7 Triggers showed us a much better, easier way to get results. Every meeting is now planned around the 7 Triggers. This works!”
THOMAS HILL, MORGAN STANLEY
The Game Changer
Yes Has Never Been Easier
1. Upload sales and marketing collateral, customer profiles, and call recordings.
2. Download fully optimized meeting plans, selling scripts, customer analysis, call coaching, and more.
3. Win business, rejoice, relax.
What's a trigger? | How to activate triggers | All 7 Triggers
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Sign up now and get a trial Yesable subscription at launch!
“I was already the top producer on my 45-person sales team. Within a year after taking the course, I had more than doubled my closing rate and commissions. I owe it all to 7 Triggers.”
RICKY HASAN, BESTPASS
“Russell has raised the bar with the online course...and app. Bravo!”
“Efficient and effective way to enhance your skill set, the new program and software also allow you to customize each interaction. Russell has raised the bar with the online course, downloadable tool kit, and the app which removes any obstacle to implementing the 7 Triggers. Thank you and Bravo!"
– Brian Herringhaus, National Account Director, Abbvie Pharmaceuticals
The Keys to More Meaningful and Profitable Connections
L I S T E N T O T H I S A R T I C L E
Imagine this: You're in a meeting, presenting your ideas, and you can see it in their eyes. You've got them hooked. Every word you say resonates, every point you make lands perfectly. They're not just listening. They're engaged, nodding along, ready to jump on board with your vision. That’s the power of effective communication skills. And it’s something you can harness to elevate your business game, no matter your role.
Why Persuasion Matters
In leadership, marketing, and sales, the ability to persuade is a game-changer. It’s what sets top performers apart from the rest.
Persuasive skills for professionals are not about slick tricks or gimmicks. Successful persuasion is not about manipulation. It's about understanding how to connect with people on a deeper level, and about making your message not just heard, but felt.
This is where a communications formula rooted in neuroscience, like the 7 Triggers, comes into play. It’s a proven approach, backed by over a decade of real-world success at some of the world’s most successful companies.
Effective Communication Skills: The Foundation of Success
Great leaders, marketers, and salespeople all have one thing in common. They know how to communicate effectively. But what if you could take those skills to the next level? Improving your presentation skills, or enhancing sales with persuasive communication doesn’t have to be about working harder. It’s about working smarter. By using more persuasive communication skills rooted in scientific understanding, you can achieve better results with the same effort.
Persuasion for Sales: Elevate Your Game
Think about the last time you were truly convinced to buy something. Chances are, it wasn’t just because of the product’s features. It was the way it was presented – the connection made with your own desires and needs. Sales persuasion techniques are about creating that connection. By understanding the triggers that influence decision-making, you can craft persuasive sales strategies that make your offers irresistible. And it isn’t about manipulation; it’s about aligning your message with what truly matters to your audience.
Marketing: Create Meaningful Connections
In marketing, creating meaningful connections is key. Persuasive marketing tactics help you understand your audience’s needs, desires, and pain points, and address them in a way that resonates emotionally. This is how you drive engagement and conversions beyond where you might have thought possible. By incorporating proven persuasive methods, you can make your marketing campaigns not just more effective, but more impactful; even memorable.
Leadership: Guiding with Influence
As a leader, your ability to guide and inspire others is crucial. Persuasion methods help you navigate flattened organizational structures and communicate with clarity, empathy, and conviction. Persuasive communication is what fosters a sense of purpose, and drives collective success. By mastering these techniques, you can become a more influential leader, capable of rallying your team around your vision.
Empowering Your Team
Investing in persuasive communication training for your team is proven to yield substantial benefits. Training programs that focus on enhancing sales with persuasion methods have produced some of the most startling increases in closing ratios at both the individual and organizational level.
The Win-Win of Persuasion
Here’s the really exciting part! Effective persuasion isn’t about winning at someone else’s expense. It’s about creating win-win outcomes. When you use the right communication methods and tools, you’re not just pushing your agenda; you’re helping others connect their agenda with your ideas. This leads to better decisions, stronger relationships, and more sustainable success.
Mastering the power of persuasion in business communications is transformative. Whether you’re looking to improve your presentation skills, enhance sales, or lead with greater influence, the right persuasive skills can make all the difference. So why wait? Dive into this proven program and unlock your full potential!
What's a trigger? | How to activate triggers | All 7 Triggers
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IT'S SCIENCE. BUT IT WORKS LIKE MAGIC.
It's time to put more yes in your life!
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