Great Ideas Don’t Persuade
For every Elizabeth Holmes con there are thousands of Chester F. Carlsons with shelved greatness. Why? They don't know how to persuade.
Continue ReadingFor every Elizabeth Holmes con there are thousands of Chester F. Carlsons with shelved greatness. Why? They don't know how to persuade.
Continue ReadingWhat skills do companies prize in C-level executives ? Harvard Business Review found some surprising answers.
Continue ReadingAccount team leaders can motivate momentum with some of the same approaches they use with customers, plus trust built through social capital.
Continue ReadingOne of the biggest advantages of a brain-based approach to engaging and influencing customers is the opportunity to dispense with complex behavior-based analysis.
Continue ReadingPixar president Ed Catmull is revered among business and leadership experts for his remarkable success, but more so for his approach to making others successful.
Continue ReadingIt took the findings of modern neuroscience to prove that even our "strictly business" decisions are driven by the emotional brain. So, how do we align our customer strategy to this challenge?
Continue ReadingThe author, poet, performer and activist had a unique ability to give intellectual insight an emotional appeal.
Continue ReadingTop executives and entrepreneurs know that employee satisfaction depends more on emotional than financial reward.
Continue ReadingWe are emotionally hard-wired to respond to those we like and trust. Even the smallest authentic human connection can be a huge persuasive advantage over a strictly-business approach.
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