Get an executive summary of the critically acclaimed book, The 7 Triggers to Yes.
Pixar president Ed Catmull is revered among business and leadership experts for his remarkable success, but more so for his approach to making others successful....Continue Reading
It took the findings of modern neuroscience to prove that even our "strictly business" decisions are driven by the emotional brain. So, how do we align our customer strategy to this challenge?...Continue Reading
We are emotionally hard-wired to respond to those we like and trust. Even the smallest authentic human connection can be a huge persuasive advantage over a strictly-business approach....Continue Reading