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Media & Press

In Consistency Trigger, Media & Press, Politics, Real-World Examples

Masking Compliance – What Worked and What Didn’t

A persuasive messaging test of over 2,000 Illinois residents revealed what anyone knowledgable in the 7 Triggers could have predicted.

February 12, 2021

In Media & Press

How Tim Cook Could Have Made a More Persuasive Case

If Tim Cook's 'Message to Customers' was intended to persuasive, he might have taken a cue from the emotional connection achieved so often in his products.

February 24, 2016

Media & Press

Masking Compliance – What Worked and What Didn’t

How Tim Cook Could Have Made a More Persuasive Case

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