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``The 7 Triggers system trumps every other program out there because it's not about how we sell, but how others decide to buy.``

Jim Smith, National Managed Care, AbbVie Pharmaceutical
ABOUT THE 7 TRIGGERS

The Pros Get It

It never fails. Every time we bring 7 Triggers programming to seasoned professionals they express both surprise – that they’d never seen a clear and practical breakdown of these principles before – and familiarity, because they instantly know that this is what works.

Management tends to love the simple fact of having a vocabulary for discussing and debriefing customer decisions instead of navel-gazing on a sales process or a product plan. 7 Triggers enables a focus shift to the actual considerations that drive customers to buy.

Application Innovation

We developed the Persuasionizer™ based on over a decade of trigger training, and seeing that the organizations that really succeeded were those that undertook aggressive approaches to getting trigger elements (the ingredients that activate triggers) into their messaging and communications.

Learning what triggers are and how they work is essential for more successful persuasion. But embedding trigger elements into your communications frequently and without fail is what changes the game in your favor. Now, there’s app for that.

Persuade and prosper!

Russell P. Granger, Program Architect

As brand strategy lead for IBM Global Business Services, Russell developed customer engagement innovations for companies such as Samsonite, Key Bank, Dow Jones, and Newell-Rubbermaid. He went on to build brand and digital design practices for New York area agencies, where his clients included Samsung, Ricoh, Verizon, Toshiba, St. Martin’s Press, and Donna Karan. Previously Russell co-founded one of the world’s first digital marketing agencies, which helped the major motion picture studios launch their online publicity operations, and was featured on CNN, the New York Times, and the cover of PC Magazine.

For details on the 7 Triggers methodology and the new online courses and tools, check out the F.A.Q.

``The 7 Triggers system trumps every other program out there because it's not about how we sell, but how others decide to buy.``

Jim Smith, National Managed Care, AbbVie Pharmaceutical
ABOUT THE 7 TRIGGERS

The Pros Get It

It never fails. Every time we bring 7 Triggers programming to seasoned professionals they express both surprise – that they’d never seen a clear and practical breakdown of these principles before – and familiarity, because they instantly know that this is what works.

Management tends to love the simple fact of having a vocabulary for discussing and debriefing customer decisions instead of navel-gazing on a sales process or a product plan. 7 Triggers enables a focus shift to the actual considerations that drive customers to buy.

Application Innovation

We developed the Persuasionizer™ based on over a decade of trigger training, and seeing that the organizations that really succeeded were those that undertook aggressive approaches to getting trigger elements (the ingredients that activate triggers) into their messaging and communications.

Learning what triggers are and how they work is essential for more successful persuasion. But embedding trigger elements into your communications frequently and without fail is what changes the game in your favor. Now, there’s app for that.

Persuade and prosper!

For details on the 7 Triggers methodology and the new online courses and tools, check out the F.A.Q.
Russell P. Granger, Program Architect

As brand strategy lead for IBM Global Business Services, Russell developed customer engagement innovations for companies such as Samsonite, Key Bank, Dow Jones, and Newell-Rubbermaid. He went on to build brand and digital design practices for New York area agencies, where his clients included Samsung, Ricoh, Verizon, Toshiba, St. Martin’s Press, and Donna Karan. Previously Russell co-founded one of the world’s first digital marketing agencies, which helped the major motion picture studios launch their online publicity operations, and was featured on CNN, the New York Times, and the cover of PC Magazine.

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THE MISSING TECHNOLOGY IN CUSTOMER ACQUISITION

The System, the Author, the Opportunity

With all the technologies now available for managing the process of customer acquisition through marketing and sales, we’ve still been left pretty much on our own to figure out what we should write, post, send or say in order to capture, captivate, and convert customers. System designer and media producer Russell Granger narrates a brief history of the 7 Triggers formula, and the gap the system fills in the technology of customer acquisition.

THE MISSING TECHNOLOGY IN CUSTOMER ACQUISITION

The System, the Author, the Opportunity

With all the technologies now available for managing the process of customer acquisition through marketing and sales, we’ve still been left pretty much on our own to figure out what we should write, post, send or say in order to capture, captivate, and convert customers. System designer and media producer Russell Granger narrates a brief history of the 7 Triggers formula, and the gap the system fills in the technology of customer acquisition.

A COUPLE OF CASE STUDIES
The 7 Triggers was adopted via integrated training across both marketing and sales.

7 Triggers Helps Catapult Prescription Drug to be the Largest Selling in the World

When the company producing what is now the largest selling pharmaceutical in the world wanted to ramp up the trajectory of its product sales, it on-boarded one of the very first comprehensive training implementations of The 7 Triggers formula. Shortly thereafter, sales went through the roof.

Knowledge Produces Potential. Action Produces Results.

After capturing available customers using conventional methods, 7 Triggers helps a seasoned sales team max out market share.

.

A COUPLE OF CASE STUDIES
The 7 Triggers was adopted via integrated training across both marketing and sales.

7 Triggers Helps Catapult Prescription Drug to be the Largest Selling in the World

When the company producing what is now the largest selling pharmaceutical in the world wanted to ramp up the trajectory of its product sales, it on-boarded one of the very first comprehensive training implementations of The 7 Triggers formula. Shortly thereafter, sales went through the roof.

Knowledge Produces Potential. Action Produces Results.

After capturing available customers using conventional methods, 7 Triggers helps a seasoned sales team max out market share.

.

LEADERSHIP AND LEGACY

Success Helping Others Succeed

Following a remarkably successful career producing some of the largest-selling communications skills training programs in the financial services and technology industries, Russ was cruising the Chesapeake on his pristine vintage Chris-Craft, and writing his own particular brand of newsletter in the form of analysis and insights emailed to a group of colleagues and clients.

One of these was Gerhard Gschwandtner, founder and publisher of Selling Power Magazine. When Gerhard urged Russ to turn his musings into a book, he laughed. “I’m only compiling and commenting on others’ work,” he protested.

“That’s exactly what’s needed out there,” Gerhard argued. “Someone to distill all of this new information from neuroscience into a practical formula that people can actually use.” Russ was unmoved. Then, he got a call from McGraw Hill. Unbeknownst to him, Gerhard Gschwandtner had pitched the book on his behalf.

The rest, as they say, is history. The 7 Triggers to Yes garnered rapturous reviews from the business press, and was adopted by consultants and trainers across a broad spectrum of industries and companies.

Russell H. Granger, Author

Author, speaker, entrepreneur, executive, and instructional designer are just a few of the roles that define Russ Granger’s remarkable career. The one common denominator was his passion for helping others succeed. His consulting and training company produced some of the largest-selling skill-building programs in several industries, and today brings persuasive customer engagement programs to leaders, marketers, and sales teams from small start-ups to Fortune 500 corporations.

Russell H. Granger, Author

Author, speaker, entrepreneur, executive, and instructional designer are just a few of the roles that define Russ Granger’s remarkable career. The one common denominator was his passion for helping others succeed. His consulting and training company produced some of the largest-selling skill-building programs in several industries, and today brings persuasive customer engagement programs to leaders, marketers, and sales teams from small start-ups to Fortune 500 corporations.

Success Helping Others Succeed

Following a remarkably successful career producing some of the largest-selling communications skills training programs in the financial services and technology industries, Russ was cruising the Chesapeake on his pristine vintage Chris-Craft, and writing his own particular brand of newsletter in the form of analysis and insights emailed to a group of colleagues and clients.

One of these was Gerhard Gschwandtner, founder and publisher of Selling Power Magazine. When Gerhard urged Russ to turn his musings into a book, he laughed. “I’m only compiling and commenting on others’ work,” he protested.

“That’s exactly what’s needed out there,” Gerhard argued. “Someone to distill all of this new information from neuroscience into a practical formula that people can actually use.” Russ was unmoved. Then, he got a call from McGraw Hill. Unbeknownst to him, Gerhard Gschwandtner had pitched the book on his behalf.

The rest, as they say, is history. The 7 Triggers to Yes garnered rapturous reviews from the business press, and was adopted by consultants and trainers across a broad spectrum of industries and companies.