Success Helping Others Succeed
Following a remarkably successful career producing some of the largest-selling communications skills training programs in the financial services and technology industries, Russ was cruising the Chesapeake on his pristine vintage Chris-Craft, and writing his own particular brand of newsletter in the form of analysis and insights emailed to a group of colleagues and clients.
One of these was Gerhard Gschwandtner, founder and publisher of Selling Power Magazine. When Gerhard urged Russ to turn his musings into a book, he laughed. “I’m only compiling and commenting on others’ work,” he protested.
“That’s exactly what’s needed out there,” Gerhard argued. “Someone to distill all of this new information from neuroscience into a practical formula that people can actually use.” Russ was unmoved. Then, he got a call from McGraw Hill. Unbeknownst to him, Gerhard Gschwandtner had pitched the book on his behalf.
The rest, as they say, is history. The 7 Triggers to Yes garnered rapturous reviews from the business press, and was adopted by consultants and trainers across a broad spectrum of industries and companies.