Get an executive summary of the critically acclaimed book, The 7 Triggers to Yes.
Marketing and sales people need to be investigative journalists with customers, and do a better job than those who covered the 2016 presidential campaign....Continue Reading
The slow, plodding, analytical brain is a performance killer when fast decisions count. Want quicker sales and faster agreements? Go emotional....Continue Reading
If Tim Cook's 'Message to Customers' was intended to persuasive, he might have taken a cue from the emotional connection achieved so often in his products....Continue Reading
A veritable master class in trigger packing to produce a powerfully persuasive newsletter from online marketing and Wordpress consultant Kim Castleberry. ...Continue Reading
Pixar president Ed Catmull is revered among business and leadership experts for his remarkable success, but more so for his approach to making others successful....Continue Reading