HOW TO USE THE POWER OF PERSUASION TO
The fastest route to yes is not facts and features but belief, which is triggered in the emotional region of the brain. Learn these triggers and how to activate them and watch your yes ratio soar.
“After years of persuading with reason and logic, The 7 Triggers showed us a much better, easier way to get results. Every meeting is now planned around the 7 Triggers.”
Thomas E. Hill, Managing Director, Morgan Stanley
ENTREPRENEURS • LEADERS • MARKETING • SALES • FUNDRAISING
Here’s the real secret to persuasion.
(And why most people are doing it wrong.)
Clip from the Secrets of Influence Master Class Course revealing the core scientific principles of the 7 Triggers.
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Persuasionizer™ trigger builder plus selected learning segments. Subscribe for complete program content & downloads.
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The simple yet powerful formula that moves the mind of your customer.
BUILD
An archive of your most persuasive content and messages.
ACTIVATE
Persuasive power at your fingertips with the pre-flight trigger check.
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Persuasionizer™ trigger builder plus selected learning segments. Subscribe for complete program content & downloads.
Prepare to Be Influential.
“So simple that it’s brilliant.”
“It’s so simple that it’s brilliant. It gets the conversation going because I’m getting that emotional currency that I know is important, and it’s not just some standard sales process question.”
Stan Bastian, VP Sales, Raptor Pharmaceuticals
“Effective and efficient.”
“Persuasion skills shorten communication time. By applying the principals of the 7 Triggers system, our businesses are more effective and efficient. It has helped us achieve our goals.”
Michael J. Iandolo, President & General Manager, Mobility Solutions
“100% effective.”
“Implementation is the bane of many a management team. Your frameworks make those implementations 100% effective.”
Shailesh Mor, Director, Global Logistics & Supply Chain Management
“Largest-selling prescription ever.”
“Sales were on a steady increase, but took an almost vertical upward trajectory following 7 Triggers implementation. We’ve been using it ever since. We’re believers!”
Jim Smith, National Managed Care, AbbVie
“This works!”
“Outstanding! After years of persuading with reason and logic, The 7 Triggers showed us a much better, easier way to get results. Every meeting is now planned around the 7 Triggers. This works!”
Thomas E. Hill, Managing Director, Morgan Stanley
“34% Increase in sales.”
“Sales in our ultra-orphan drug category were a challenge due to the extremely limited market. In the year following adoption of 7 Triggers programming we saw an astounding 34% increase.”
Mary Patterson, National Sales Director, Horizon Pharmaceuticals
“Mandatory for my team.”
“I’ve consumed so many books and courses on sales and persuasion that you might call me something of an expert on the available content. 7 Triggers is the essential. It’s our go-to system, mandatory for my team.”
Dobbin Buck, Co-Owner & Sr. VP Business Development
“Largest sale in 100 years.”
“The 7 Triggers helped us sell our biggest account ever. Within weeks after completing the 7 Triggers course and putting its techniques to use, we secured the largest single account transaction in the company’s 100 year history.”
Ernie Weeks, VP Sales, Utica National
“One of the 10 best business books published in the past 10 years.”
“I have read thousands of business books, and summarized about 500 of them. In my opinion, The 7 Triggers to Yes is one of the 10 best business books published in the past 10 years. It distills the latest research on brain imaging into practical, easy-to-apply advice for influencing people by understanding their emotional triggers. A fascinating, step-by-step guide to success in the 21st century, The 7 Triggers to Yes belongs on the list of every executive.”
– Richard Lalich, Sr. Vice President & Executive Editor, Business Briefings
Over 40 Translations
What Are the 7 Triggers?
Get explainer videos of all 7 Triggers with the FREE mobile app.
Even more than learning the triggers and how to activate them, persuasion success depends on activating them as often as possible. The 7 Triggers mobile app makes it easy: Get the learning under your belt, check the reminder app in your pocket.
A quick “pre-flight trigger check” can alter a customer encounter for the win.