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SPECIAL PRICING ENDS IN:
2020/11/07 13:29:22
GET STARTED

One foundational formula to boost persuasive power for more support, agreements, and sales.

It’s science. But it works like magic.
7Tlogo380
One foundational formula to boost persuasive power for more support, agreements, and sales.

It’s science. But it works like magic.

7Tlogo380
One foundational formula to boost persuasive power for more support, agreements, and sales.

It’s science.

But it works like magic.

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SELLERS • MARKETERS • LEADERS • FUNDRAISERS • ENTREPRENEURS

You often have just one opportunity – or a ridiculously short window – to get attention, engage, captivate and persuade. Do you know what to focus on? What to say? Can you be absolutely certain that your moment of opportunity has the best possible chance of producing a result?

NOW YOU’LL KNOW.

SELLERS • MARKETERS • LEADERS • FUNDRAISERS • ENTREPRENEURS

You often have just one opportunity – or a ridiculously short window – to get attention, engage, captivate and persuade. Do you know what to focus on? What to say? Can you be absolutely certain that your moment of opportunity has the best possible chance of producing a result?
NOW YOU’LL KNOW.

Direct to you from a decade of success.

What if you could radically improve leadership, marketing, and selling in one fell swoop with a single formula? Top companies are doing exactly that with the 7 Triggers. Now you can, too.

Direct to you from a decade of success.

What if you could radically improve leadership, marketing, and selling in one fell swoop with a single formula? Top companies are doing exactly that with the 7 Triggers. Now you can, too.

HI – I’M RUSSELL GRANGER

I’ve been an executive, I’ve been an entrepreneur. I’ve been unemployed. I’ve headed teams and companies, and been at the mercy of recruiters, supervisors, and partners. I’ve had successes and failures. We probably have a lot in common!

That’s why I’m pretty sure you don’t have time for anything other than what will directly IMPROVE your business and your life. So –

IGNORE THIS PROGRAM if...

  • You have all the support, alliances, and revenue you can handle.
  • No one ever declines your offer.
  • You can easily get anyone to do anything.

I’m not being cute. There are people who are complete naturals. Born persuaders. Able to influence almost anyone of anything. But that’s not most people.

In fact, most people are doing it wrong when it comes to influence and persuasion according to science. Result? Missed opportunities.

If support, cooperation, agreements and sales are mission-critical – if you want to stop missing opportunities and avoid constant trial-and-error – then take a few minutes to explore a system that has literally changed lives and created fortunes.

HI – I’M RUSSELL GRANGER

I’ve been an executive, I’ve been an entrepreneur. I’ve been unemployed. I’ve headed teams and companies, and been at the mercy of recruiters, supervisors, and partners. I’ve had successes and failures. We probably have a lot in common!

That’s why I’m pretty sure you don’t have time for anything other than what will directly IMPROVE your business and your life. So…

IGNORE this program if...

  • You have all the support, alliances, and revenue you can handle.
  • No one ever declines your offer.
  • You can easily get anyone to do anything.

I’m not being cute. There are people who are naturals. Born persuaders. Able to influence almost anyone of anything. But that’s not most people.

In fact, most people are doing it wrong when it comes to influence and persuasion according to science. Result? Missed opportunities.

If support, cooperation, agreements and sales are mission-critical – if you want to stop missing opportunities and avoid constant trial-and-error – then take a few minutes to explore a system that has literally changed lives and created fortunes.

HI – I’M RUSSELL GRANGER

I’ve been an executive, I’ve been an entrepreneur. I’ve been unemployed. I’ve headed teams and companies, and been at the mercy of recruiters, supervisors, and partners. I’ve had successes and failures. We probably have a lot in common!

That’s why I’m pretty sure you don’t have time for anything other than what will directly IMPROVE your business and your life. So…

IGNORE this program if...

  • You already have all the support, alliances, and revenue you can handle.
  • No one ever declines your offer.
  • You can easily get anyone to do anything.

I’m not being cute. There are people who are complete naturals. Born persuaders. Able to influence almost anyone of anything. But that’s not most people.

In fact, most people are doing it wrong when it comes to influence and persuasion according to science. Result? Missed opportunities.

If support, cooperation, agreements and sales are mission-critical – if you want to stop missing opportunities and avoid constant trial-and-error – then take a few minutes to explore a system that has literally changed lives and created fortunes.

Largest sale in 100 years.

“The 7 Triggers helped us sell our biggest account ever. Within weeks after completing the course and putting its techniques to use, we secured the largest single account transaction in the company’s 100 year history.”

Ernie Weeks, VP Sales, Utica National

The program embraced by top performers and firms is a now a turnkey system anyone can use to get more clicks, cooperation, and sales.
Beyond the book: The 7 Triggers innovation was a new way to get at the roots of persuasion. But making it fully operational meant developing systems and tools to successfully apply the formula to everyday challenges. Here’s an example:

CASE STUDY CLICK ▼

How to Trigger $800 Million
Best of the best: Programming by an army of designers, developers, trainers, and consultants from organizations that have produced remarkable results, like:

CASE STUDY CLICK ▼

Triggering World's Largest Selling Prescription Drug
Beyond the book: The 7 Triggers innovation was a new way to get at the roots of persuasion. But making it fully operational meant developing systems and tools to successfully apply the formula to everyday challenges. Here’s an example:
CASE STUDY CLICK ▼
How to Trigger $800 Million
Best of the best: Programming by an army of designers, developers, trainers, and consultants from organizations that have produced remarkable results, like:
CASE STUDY CLICK ▼
Triggering World's Largest Selling Prescription Drug

This works!

“Outstanding! After years of persuading with reason and logic, The 7 Triggers showed us a much better, easier way to get results. Every meeting is now planned around the 7 Triggers. This works!”

Thomas E. Hill, Managing Director

Inspired by corporate successes achieved with 7 Triggers programs we’re bringing it to everyone who wants to seriously raise their game in
  • PITCHES & PRESENTATIONS
  • MARKETING COMMUNICATIONS
  • PROSPECTING & LEAD NURTURING
  • ALLIANCES & PARTNERSHIPS
  • SALES & SELLING
  • NEGOTIATING & CLOSING
  • ACCOUNT DEVELOPMENT
  • CAMPAIGNS & FUNDRAISING

STOP MISSING OPPORTUNITY!

Get projects approved, teams on track, agreements signed, customers captured.
money back guarantee final

THE COMPLETE BLUEPRINT FOR MORE YES

BOOST YOUR PERSUASIVE POWER WITH SCIENCE-BASED PRACTICES AND WATCH YOUR YES RATIO SOAR
abbvie

Raised the bar with the online course.

“The 7 Triggers course is not only an efficient and effective way to enhance your skill set, it also allows you to customize each interaction. Russell has raised the bar with the online course, downloadable tool kit, and app which removes any obstacle to implementing the 7 Triggers. Thank you and Bravo!”

Brian Heringhaus, National Account Director

money back guarantee final
THE COMPLETE BLUEPRINT FOR MORE YES
BOOST YOUR PERSUASIVE POWER WITH SCIENCE-BASED PRACTICES AND WATCH YOUR YES RATIO SOAR
abbvie

Raised the bar with the online course.

“The 7 Triggers course is not only an efficient and effective way to enhance your skill set, it also allows you to customize each interaction. Russell has raised the bar with the online course, downloadable tool kit, and app which removes any obstacle to implementing the 7 Triggers. Thank you and Bravo!”

Brian Heringhaus, National Account Director

Mandatory for my team.

“I’ve consumed so many courses on sales and persuasion that you might call me something of an expert on the available content. 7 Triggers is the essential. It’s our go-to system, mandatory for my team.”

Dobbin Buck, Co-Owner & Sr. VP Business Development

The only formula you'll ever need to be sure your communications produce the results you want.

Secrets Box 2

SECRETS OF INFLUENCE: THE COMPLETE CURRICULUM COURSE

A self-paced multimedia learning program. 6 Modules, 34 Topic Segments. Any device access.
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3.5 hrs. Short Video Segments

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Leadership & Sales Scenarios

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Marketing | Advertising Samples

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Review & Reference Summaries

COURSE CURRICULUM

CONTENT NOTE: Only about 30% of Secrets of Influence is material from the original book. Updated scenarios and examples covering the leadership / marketing / selling spectrum are featured, along with newly detailed strategies & tactics for deploying persuasion campaigns. Plus diagnostics of media messaging from marketing, advertising, and politics.

Module 1: The Power

  • How persuasive power can make or break the quest for success
  • Influence & persuasion: Why most business people are doing it wrong
  • Why everyone is a salesperson, and why persuasive people don’t sell.
  • How recent science cracked the code of influence & persuasion
  • What a trigger is and how it works
  • How the 7 Triggers formula was developed and how it can work for you

Module 2: The Breakthrough

  • Why people love to buy but hate to be sold and how to flip that equation in your favor
  • The two key factors of a buying decision – and why most people address only one
  • The currency of belief, and its essential value to the persuasion equation
  • The real difference between persuasion and manipulation
  • How brain science basics plus new discoveries changed the persuasion game
  • Trigger types, trigger elements, and how 
to activate emotional triggers

Module 3: The Triggers Part I

  • Setting up your trigger elements archive
  • The four triggers activated with offer elements
  • The fastest, easiest way to ping the emotional brain
  • Credibility is key, but activate this Trigger with care
  • A Trigger so obvious and easy, it’s often overlooked
  • A Trigger often used as the final push in the quest for yes

Module 4: The Triggers Part II

  • Setting up your Customer Profile and elements archive
  • The critical “Fantastic Voyage” for customer insight
  • The three triggers activated with customer elements
  • Our shared humanity is the core principle of this Trigger
  • Align with someone’s patterns or peers to activate this Trigger
  • The Trigger that’s all about the bigger, better deal

Module 5: The Campaign

  • Planning your persuasion campaign so that your trigger tools hit the mark
  • The 5 conditions for achieving belief and the inevitable yes decision
  • How specific triggers help create those favorable buying conditions
  • The nature of risk in a proposal for change, and how to lower that bar
  • The impact of comfort, trust, and the halo effect to a strong persuasion equation

Module 6: The Talk

  • The small trigger tweaks that yield big decision results
  • How communication basics can become persuasion generators
  • The critical customer insights that will catapult your persuasive power
  • The essential components of persuasive messaging and presentations
  • Why words matter when influence is the on the agenda
  • Samples and scenarios of persuasive communication

MOD 1

Module 1: The Power

  • How persuasive power can make or break the quest for success
  • Influence & persuasion: Why most business people are doing it wrong
  • Why everyone is a salesperson, and why persuasive people don’t sell.
  • How recent science cracked the code of influence & persuasion
  • What a trigger is and how it works
  • How the 7 Triggers formula was developed and how it can work for you

MOD 2

Module 2: The Breakthrough

  • Why people love to buy but hate to be sold and how to flip that equation in your favor
  • The two key factors of a buying decision – and why most people address only one
  • The currency of belief, and its essential value to the persuasion equation
  • The real difference between persuasion and manipulation
  • How brain science basics plus new discoveries changed the persuasion game
  • Trigger types, trigger elements, and how 
to activate emotional triggers

MOD 3

Module 3: The Triggers Part I

  • Setting up your trigger elements archive
  • The four triggers activated with offer elements
  • The fastest, easiest way to ping the emotional brain
  • Credibility is key, but activate this Trigger with care
  • A Trigger so obvious and easy, it’s often overlooked
  • A Trigger often used as the final push in the quest for yes

MOD 4

Module 4: The Triggers Part II

  • Setting up your Customer Profile and elements archive
  • The critical “Fantastic Voyage” for customer insight
  • The three triggers activated with customer elements
  • Our shared humanity is the core principle of this Trigger
  • Align with someone’s patterns or peers to activate this Trigger
  • The Trigger that’s all about the bigger, better deal

MOD 5

Module 5: The Campaign

  • Planning your persuasion campaign so that your trigger tools hit the mark
  • The 5 conditions for achieving belief and the inevitable yes decision
  • How specific triggers help create those favorable buying conditions
  • The nature of risk in a proposal for change, and how to lower that bar
  • The impact of comfort, trust, and the halo effect to a strong persuasion equation

MOD 6

Module 6: The Talk

  • The small trigger tweaks that yield big decision results
  • How communication basics can become persuasion generators
  • The critical customer insights that will catapult your persuasive power
  • The essential components of persuasive messaging and presentations
  • Why words matter when influence is the on the agenda
  • Samples and scenarios of persuasive communication

BUT THAT'S JUST THE BEGINNING...

As you learn each trigger you’ll be guided to develop your own talking points and messages, resulting in a veritable archive of persuasion.*

 

* You don’t need an app to activate triggers and make your communications more persuasive. But it does make the process easier, faster, and more reliable. You also have the option of using an interactive PDF version of the Persuasionizer™ Trigger Builder called The Action Plan.

AND – MORE TOOLS AND TEMPLATES

Here are just a few of the available downloads to speed your trigger activation.

MESSAGE MAKERS

Like Mad-Libs for tweaking messages with trigger activation.

Words, phrases, and sentence fragments to spark your own persuasive message design.

PRESENTATION TIMELINE

How triggers align with key steps in a formal presentation.

A detailed example for assigning triggers to your own presentation timeline.

MESSAGING MATRIX

Key messaging across multiple customer segments.

Guided development of trigger-activated key messages across customer segments.

PLUS - Two bonus upgrades during the Launch Special Pricing period...

BONUS #1: THE FAST TRACK
fast track folio

FAST TRACK TRIGGER DRILL: KEY POINTS AND FULL SYSTEM HIGHLIGHTS

Concise overview of 3.5 hour course in 45 minutes

SYSTEM OVERVIEW

Many users report that a “big picture” view of the system makes the complete curriculum course more productive.

EXECUTIVE PREVIEW

Convenient for stakeholder assessment when considering a 7 Triggers program for organizational implementation.

REVIEW & REINFORCEMENT

Triggers are not hard to understand or complicated to use but consistency is critical. That means revisiting at intervals.
BONUS #2: MOBILE APP
The most frequent request following seminars was a quick & easy way to check the triggers and the elements which activate them.
PFTC phone larger

The Pre-Flight Trigger Check

A FLIGHT is any customer touch-point: sales call • marketing copy • presentation • meeting • negotiation • brochure • email • web page • trade show • advertising • video • one-sheet • fundraising • financing • team building • Etc…

  • PRE-FLIGHT TRIGGER CHECK FIELD APPLICATION
  • COMPLETE TRIGGER ELEMENTS LISTS
  • VIDEO EXPLAINERS OF ALL 7 TRIGGERS
  • KEY SEGMENTS OF THE FAST TRACK ONLINE COURSE
  • ENTIRE ACCELERATED EBOOK EDITION OF THE 7 TRIGGERS TO YES

The Pre-Flight Trigger Check
A FLIGHT is any customer touch-point: sales call • marketing copy • presentation • meeting • negotiation • brochure • email • web page • trade show • advertising • video •  fundraising • financing • team building • etc…
PFTC phone larger

  • PRE-FLIGHT TRIGGER CHECK FIELD APPLICATION
  • COMPLETE TRIGGER ELEMENTS LISTS
  • VIDEO EXPLAINERS OF ALL 7 TRIGGERS
  • KEY SEGMENTS OF THE FAST TRACK ONLINE COURSE
  • ENTIRE ACCELERATED EBOOK EDITION OF THE 7 TRIGGERS TO YES

Companies pay up to $2,500 per person for 7 Triggers training & consulting. Get it today for a fraction of the cost.

HERE’S WHAT YOU GET:
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    Complete Curriculum Course……………………………$997.00
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    6 Template & Tool Downloads…………………………..$120.00
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    Fast Track Trigger Drill Course………………………….$399.00
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    Web App Subscription……………..……………..…………$359.88
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    7 Triggers Mobile App………………..………..………………$39.99
  • null
    Complete Curriculum Course……………………………$997.00
  • null
    6 Template & Tool Downloads…………………………..$120.00
  • null
    Fast Track Trigger Drill Course………………………….$399.00
  • null
    Web App Subscription……………..……………..…………$359.88
  • null
    7 Triggers Mobile App………………..………..………………$39.99
  • null
    Complete Curriculum Course……………………………$997.00
  • null
    6 Template & Tool Downloads…………………………..$120.00
  • null
    Fast Track Trigger Drill Course………………………….$399.00
  • null
    Web App Subscription……………..……………..…………$359.88
  • null
    7 Triggers Mobile App………………..………………………$39.99
  • null
    Complete Curriculum Course……….………$997.00
  • null
    6 Template & Tool Downloads…….…..$120.00
  • null
    Fast Track Trigger Drill Course……………….$399.00
  • null
    Web App Subscription………$359.88
  • null
    7 Triggers Mobile App…………………..…$39.99

TOTAL VALUE: $1,915.87

SPECIAL: LIMITED LAUNCH PERIOD PRICING

MASTER CLASS COURSE PACKS

The Persuasionizer™ web app is free for an initial 6-week course enrollment, then converts to a monthly subscription. Export notes, cancel any time. Lifetime access to course content.

ANNUAL APP OPTION
$599.88
COURSE ENROLLMENT
$15.99 per month
WEB APP SUBSCRIPTION
(billed annually)
MONTHLY APP OPTION
$599.88
COURSE ENROLLMENT
$19.99 per month
WEB APP SUBSCRIPTION
(billed monthly)
ANNUAL APP OPTION
$599.88
COURSE ENROLLMENT
$15.99 per month
WEB APP SUBSCRIPTION
(billed annually)
MONTHLY APP OPTION
$599.88
COURSE ENROLLMENT
$19.99 per month
WEB APP SUBSCRIPTION
(billed monthly)

FAIR WARNING

  • These aren’t tricks or gimmicks.
  • This isn’t a handful of just “interesting ideas” that promise to change your life.
  • You won’t get a few handy-dandy scripts that may or may not work in your particular circumstances.
brain white small
  • The 7 Triggers is a set of information and messaging categories proven to engage the region of the brain responsible for decision-making. When you infuse your communications with elements known to activate these triggers, you substantially increase your persuasive ability.
  • It’s like the Rosetta Stone of Influence and persuasion.
  • But also – this not like a PhD course in persuasion psychology (as some other programs seem to be); we briefly scan the science, but this is all about practical use, outcomes & results.
How do I know if 7 Triggers is right for me?
If one or more of the points below apply to you, then you are well-suited to jump into the My 7 Triggers Persuader Power Station and get the most out of the courses and tools.
  • Your income, livelihood, profession or practice depends on your ability to get other people’s attention, get them engaged, and get them to support, agree, or buy from you.
  • You know something about structuring presentations, but you want to be able to CONNECT with your audience in a more meaningful way; one that will create genuine interest, engagement, and action.
  • Your work with others – whether colleagues, clients, or customers – is increasingly challenged by reduced access, less time, and more competition for attention. You need a way to truly CAPTIVATE people with greater speed and strength.
  • Whether through interpersonal or media formats, you know that crafting powerfully persuasive messages is both challenging and highly effective when achieved – and you need a way to “get there” faster, easier, and more reliably.
  • You’re in a situation where making even incremental gains in getting support and agreement could make all the difference to your success.
How do I know if 7 Triggers is right for me?
If one or more of the points below apply to you, then you are well-suited to jump into the My 7 Triggers Persuader Power Station and get the most out of the courses and tools.
  • Your income, livelihood, profession or practice depends on your ability to get other people’s attention, get them engaged, and get them to support, agree, or buy from you.
  • You know something about structuring presentations, but you want to be able to CONNECT with your audience in a more meaningful way; one that will create genuine interest, engagement, and action.
  • Your work with others – whether colleagues, clients, or customers – is increasingly challenged by reduced access, less time, and more competition for attention. You need a way to truly CAPTIVATE people with greater speed and strength.
  • Whether through interpersonal or media formats, you know that crafting powerfully persuasive messages is both challenging and highly effective when achieved – and you need a way to “get there” faster, easier, and more reliably.
  • You’re in a situation where making even incremental gains in getting support and agreement could make all the difference to your success.

If you can relate to any of the above, then get started NOW by choosing the plan that works best for you:

SPECIAL: LIMITED LAUNCH PERIOD PRICING

MASTER CLASS COURSE PACKS

The Persuasionizer™ web app is free for an initial 6-week course enrollment, then converts to a monthly subscription. Export notes, cancel any time. Lifetime access to course content.

ANNUAL APP OPTION
$599.88
COURSE ENROLLMENT
$15.99 per month
WEB APP SUBSCRIPTION
(billed annually)
MONTHLY APP OPTION
$599.88
COURSE ENROLLMENT
$19.99 per month
WEB APP SUBSCRIPTION
(billed monthly)
ANNUAL APP OPTION
$599.88
COURSE ENROLLMENT
$15.99 per month
WEB APP SUBSCRIPTION
(billed annually)
MONTHLY APP OPTION
$599.88
COURSE ENROLLMENT
$19.99 per month
WEB APP SUBSCRIPTION
(billed monthly)

Persuade and prosper!

If you have any questions at all please don’t hesitate to contact me directly by clicking the chat icon at the lower right or by writing to russell@7triggers.com – Russell

PROGRAM AUTHORS AND ARCHITECTS

Generations of Expertise

Russell H. Granger

Author, speaker, entrepreneur, executive, and instructional designer are just a few of the roles that define Russ Granger’s remarkable career. The one common denominator was his passion for helping others succeed. His consulting and training company produced some of the largest-selling skill-building programs in several industries for companies including Aetna, Prudential, AT&T, Citibank, GE, Hilton, Morgan Stanley, Amgen, Abbvie, Lundbeck, and many others. Today the company Russ founded brings persuasive customer engagement programs to leaders, marketers, and sales teams from small start-ups to Fortune 500 corporations.

Russell P. Granger

From heading the production team that developed AT&T’s core curriculum for its University of Sales Excellence to co-founding one of the world’s first digital marketing agencies, Russell’s passion has been persuasive communication. As brand strategist for IBM Global Business Services, Russell brought customer experience solutions to Samsonite, Key Bank, Dow Jones, and Newell-Rubbermaid. His own practice clients have included Samsung, Ricoh, Verizon, St. Martin’s Press, Donna Karan, and Steelcase. At the dawn of web media Russell co-founded a digital agency that was featured on CNN, the New York Times, and the cover of PC Magazine.