Third to Market Becomes First in The World

Abbvie Pharma's Humira, a biologic, was third to market and competition was tough. They tried everything but couldn't break their third position. Then, one of their consultants, who had picked up The 7 Triggers to Yes at an airport bookstore, suggested licensing it for training. Abbvie conducted a comprehensive, year-long training program for both marketing and sales, and within a year the sales of Humira had jumped 27% above projections. Abbvie doubled down on their commitment to 7 Triggers programming and within three years Humira had become the largest selling and most profitable  prescription drug in the world.

Largest Sale in 100 Years

A well-known financial services firm was struggling to secure premium high net-worth accounts. Having tried every other sales training program available with only modest results, they contracted 7 Triggers to Yes programming for their top sales and consulting teams. Within just months following training, the firm had secured the largest sale in the company's 100-year history and credited 7 Triggers for that success.

From Flatlined to $15M in Sales

The head of sales at a well-capitalized biotech startup hired a team of the best and most accomplished salespeople she could find. Following initial success in the market, they hit a wall. Sales flatlined. The sales director concluded they had succeeded only in picking off the proverbial low-hanging fruit. She had been exposed to 7 Triggers training at her previous company, the pharma giant Amgen, so she decided to bring it in for her team of seasoned pros. Within a year following 7 Triggers programming sales jumped 34% – an increase worth $15 million. The company was acquired for over 800 million dollars. 

Consultant Quadruples Closing Rate

A small financial consulting firm had tried numerous sales training programs and consultants to no avail before enrolling their team into 7 Triggers programming. Additional sales credited to the program paid for the entire training investment in less than three months. One consultant who quadrupled his closing rate credits his success entirely to the 7 Triggers.

Top Producer Doubles Commissions

Already the top producer on his sales team of 45 in business transportation services, Ricky enrolled in the 7 Triggers online course. Within a year, he had doubled his closing rate, and credits 7 Triggers for the twofold increase in his commissions.

Choice Deal at Top Price

Consultant entrepreneur Ellen Brodsky is a great example of those professionals who seek to raise their game in selling and securing accounts, but don't feel that standard sales methods fit their style or business model. Ellen wrote to us shortly after her completion of the 7 Triggers program:
 

"I was just awarded a contract that we really wanted because I used the Triggers! Authority Trigger - showed them samples of my work, and came in as a recommended vendor; Hope Trigger - they are a start-up wanting to impress potential customers; Contrast Trigger - showed them the industry-average cost compared with ours; and Reason Why Trigger - when they tried to negotiate me down in price, I revealed that two other companies were in the queue for our services (which was completely true). They agreed immediately at my top price! Sounds so simple, but this works!"