Reviews and Testimonials
Lynn Howland
Amgen Pharmaceuticals
“The 7 Triggers has been a game-changer for us in both marketing and sales. It has been part of every new product and market rollout because it gets us to optimal messaging fast.”
Mike Iandolo
Cisco Systems
“7 Triggers has helped our businesses run more efficiently. By better encouraging willing compliance, the system helps our leadership get things done more quickly, more easily, and with better results.”
Chris Ryan
Business Insider
“When you're in a competitive category you need an edge. That's what 7 Triggers has done for us, and the results are indisputable. We build better relationships faster and get more spend share.”
Dobin Buck
GetUWired
“I’ve consumed so many books and courses on sales and persuasion that you might call me an expert on the available content. 7 Triggers is the essential. It’s our go-to system, mandatory for my team.”
Ernie Weeks
Utica National
"The 7 Triggers helped us sell our biggest account ever. Within weeks after putting its techniques to use, we secured the largest single account transaction in the company’s 100 year history."
Jessica Kleiman
Peloton Interactive
“Often you have to work so hard to actually apply training information in the real world. 7 Triggers does a great job of turning complex concepts into easy-to-understand messages and tools.”
Drew Campbell
Maru / Matchbox
I love it! 7 Triggers is a very practical framework you can use to hit consciously on as many of those emotional drivers as you can, rather than just hoping to hit them randomly, by the seat of your pants.”
Lynn Reed
Lynn Reed Associates
"In wealth management, profitable client relationships can take a long time to cultivate. The 7 Triggers program helps accelerate that process and build more successful accounts faster."
Stan Bastian
Horizon
"It’s so simple that it’s brilliant. It gets the conversation going because I’m getting that emotional currency that I know is important, and it’s not just some standard sales process question."
Josh Allen
Raptor Biotech
"I've been very successful at selling and when people ask me why I couldn't really say. But after the 7 Triggers I have a better explanation: because I've used these triggers consistently throughout my career."
Bob Miller
Squibb Corporation
"As a former CEO I know the power of persuasion. The course remains faithful to the book, while the new app makes implementation easy and fast. No one who wants to succeed should be without this!"
Jim Malena
Morgan Stanley
"I have taken numerous continuing ed and professional development programs (CFP®). 7 Triggers is the first to generate so much enthusiasm. It now plays an integral role in helping to grow my business.”
“Russell has raised the bar with the online course and the app. Bravo!”
“Efficient and effective way to enhance your skill set, the new program and software also allow you to customize each interaction. Russell has raised the bar with the online course, and the app which removes any obstacle to implementing the 7 Triggers. Thank you and Bravo!"
– Brian Herringhaus, National Account Director, Abbvie Pharmaceuticals
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